A hard sell is a sales strategy that uses direct and insistent arguments to get a buyer to purchase in a short amount of time. Looking back at the Morphio example their article was titled Google Analytics vs Hotjar. 4 Copywriting Tips To Attract Your Dream Audience 1 Soft sell ads as opposed to hard sells seek to evoke a favorable emotional reaction. . Good copy starts with understanding how your product or service helps your customers as Basecamp shows. Harrys has killer copywriting because they keep it simple. His copywriting chops are on display on his. Lets see a couple of examples. They dont try and impress you. Basecamp helps you wrangle people with different. They dont get flowerly. You dont need to take lightening pills or jump from buildings anymore because in 1 minute you will feel relieved and calm. Hard sells are generally the opposite of most. Soft-sellers advertising is more